diff --git a/src/appstore.js b/src/appstore.js
index afa3b38b0..320fba2eb 100644
--- a/src/appstore.js
+++ b/src/appstore.js
@@ -5,6 +5,9 @@ exports = module.exports = {
     getApp: getApp,
     getAppVersion: getAppVersion,
 
+    trackBeginSetup: trackBeginSetup,
+    trackFinishedSetup: trackFinishedSetup,
+
     registerWithLoginCredentials: registerWithLoginCredentials,
     registerWithLicense: registerWithLicense,
 
@@ -375,6 +378,30 @@ function registerCloudron(data, callback) {
     });
 }
 
+// This works without a Cloudron token as this Cloudron was not yet registered
+function trackBeginSetup(provider) {
+    assert.strictEqual(typeof provider, 'string');
+
+    const url = `${settings.apiServerOrigin()}/api/v1/helper/setup_begin`;
+
+    superagent.post(url).send({ provider }).timeout(30 * 1000).end(function (error, result) {
+        if (error && !error.response) return console.error(error.message);
+        if (result.statusCode !== 200) return console.error(error.message);
+    });
+}
+
+// This works without a Cloudron token as this Cloudron was not yet registered
+function trackFinishedSetup(domain) {
+    assert.strictEqual(typeof domain, 'string');
+
+    const url = `${settings.apiServerOrigin()}/api/v1/helper/setup_finished`;
+
+    superagent.post(url).send({ domain }).timeout(30 * 1000).end(function (error, result) {
+        if (error && !error.response) return console.error(error.message);
+        if (result.statusCode !== 200) return console.error(error.message);
+    });
+}
+
 function registerWithLicense(license, domain, callback) {
     assert.strictEqual(typeof license, 'string');
     assert.strictEqual(typeof domain, 'string');
diff --git a/src/routes/provision.js b/src/routes/provision.js
index ce284927c..cacf0cc4c 100644
--- a/src/routes/provision.js
+++ b/src/routes/provision.js
@@ -9,6 +9,7 @@ exports = module.exports = {
 };
 
 var assert = require('assert'),
+    appstore = require('../appstore.js'),
     auditSource = require('../auditsource.js'),
     BoxError = require('../boxerror.js'),
     debug = require('debug')('box:routes/setup'),
@@ -62,6 +63,8 @@ function setup(req, res, next) {
         if (error) return next(BoxError.toHttpError(error));
 
         next(new HttpSuccess(200, {}));
+
+        appstore.trackFinishedSetup(dnsConfig.domain);
     });
 }
 
@@ -116,5 +119,10 @@ function getStatus(req, res, next) {
         if (error) return next(BoxError.toHttpError(error));
 
         next(new HttpSuccess(200, status));
+
+        // check if Cloudron is not in setup state nor activated and let appstore know of the attempt
+        if (!status.activated && !status.setup.active && !status.restore.active) {
+            appstore.trackBeginSetup(status.provider);
+        }
     });
 }