diff --git a/src/docker.js b/src/docker.js
index eb63af7b6..84206a9bb 100644
--- a/src/docker.js
+++ b/src/docker.js
@@ -143,6 +143,7 @@ function pullImage(manifest, callback) {
         debug(`pullImage: will pull ${manifest.dockerImage}. auth: ${authConfig ? 'yes' : 'no'}`);
 
         gConnection.pull(manifest.dockerImage, { authconfig: authConfig }, function (error, stream) {
+            if (error && error.statusCode === 404) return callback(new BoxError(BoxError.NOT_FOUND, `Unable to pull image ${manifest.dockerImage}. message: ${error.message} statusCode: ${error.statusCode}`));
             if (error) return callback(new BoxError(BoxError.DOCKER_ERROR, `Unable to pull image ${manifest.dockerImage}. Please check the network or if the image needs authentication. statusCode: ${error.statusCode}`));
 
             // https://github.com/dotcloud/docker/issues/1074 says each status message
@@ -180,14 +181,10 @@ function downloadImage(manifest, callback) {
 
     var attempt = 1;
 
-    async.retry({ times: 10, interval: 15000 }, function (retryCallback) {
+    async.retry({ times: 10, interval: 5000, errorFilter: e => e.reason !== BoxError.NOT_FOUND }, function (retryCallback) {
         debug('Downloading image %s. attempt: %s', manifest.dockerImage, attempt++);
 
-        pullImage(manifest, function (error) {
-            if (error) console.error(error);
-
-            retryCallback(error);
-        });
+        pullImage(manifest, retryCallback);
     }, callback);
 }