diff --git a/src/mail_templates/user_added.ejs b/src/mail_templates/user_added.ejs
index d9866872c..f049c0939 100644
--- a/src/mail_templates/user_added.ejs
+++ b/src/mail_templates/user_added.ejs
@@ -1,8 +1,8 @@
 <%if (format === 'text') { %>
 
-Hi <%= cloudronName %> Admin,
+Dear <%= cloudronName %> Admin,
 
-User with email <%= user.alternateEmail || user.email %> was added to <%= cloudronName %>.
+A new user with email <%= user.alternateEmail || user.email %> was added to <%= cloudronName %>.
 
 <% if (inviteLink) { %>
 As requested, this user has not been sent an invitation email.
@@ -12,7 +12,38 @@ To set a password and perform any configuration on behalf of the user, please us
 
 <% } %>
 
+
+Powered by https://cloudron.io
+
 <% } else { %>
 
+<center>
+
+<img src="<%= cloudronAvatarUrl %>" width="128px" height="128px"/>
+
+<h3>Dear <%= cloudronName %> Admin,</h3>
+
+<p>
+    A new user with email <%= user.alternateEmail || user.email %> was added to <%= cloudronName %>.
+</p>
+
+<% if (inviteLink) { %>
+<p>
+    As requested, this user has not been sent an invitation email.<br/>
+    <br/>
+    <a href="<%= inviteLink %>">Set a password and perform any configuration on behalf of the user</a>
+</p>
 <% } %>
 
+<br/>
+<br/>
+
+<div style="font-size: 10px; color: #333333; background: #ffffff;">
+    Powered by <a href="https://cloudron.io">Cloudron</a>.
+</div>
+
+</center>
+
+<img src="https://analytics.cloudron.io/piwik.php?idsite=2&rec=1&e_c=CloudronEmail&e_a=userAdded" style="border:0" alt="" />
+
+<% } %>
diff --git a/src/mail_templates/welcome_user.ejs b/src/mail_templates/welcome_user.ejs
index 5c12a8f4b..130754e1d 100644
--- a/src/mail_templates/welcome_user.ejs
+++ b/src/mail_templates/welcome_user.ejs
@@ -1,6 +1,6 @@
 <%if (format === 'text') { %>
 
-Hi <%= user.displayName || user.username || user.alternateEmail || user.email %>,
+Dear <%= user.displayName || user.username || user.alternateEmail || user.email %>,
 
 Welcome to <%= cloudronName %>!
 
@@ -12,7 +12,7 @@ You are receiving this email because you were invited by <%= invitor.email %>.
 <% } %>
 
 
-Powered by Cloudron.io
+Powered by https://cloudron.io
 
 <% } else { %>
 
diff --git a/src/mailer.js b/src/mailer.js
index 57613e54e..ef252c705 100644
--- a/src/mailer.js
+++ b/src/mailer.js
@@ -290,15 +290,22 @@ function userAdded(user, inviteSent) {
                 fqdn: config.fqdn(),
                 user: user,
                 inviteLink: inviteSent ? null : config.adminOrigin() + '/api/v1/session/account/setup.html?reset_token=' + user.resetToken,
-                format: 'text',
-                cloudronName: cloudronName
+                cloudronName: cloudronName,
+                cloudronAvatarUrl: config.adminOrigin() + '/api/v1/cloudron/avatar'
             };
 
+            var templateDataText = JSON.parse(JSON.stringify(templateData));
+            templateDataText.format = 'text';
+
+            var templateDataHTML = JSON.parse(JSON.stringify(templateData));
+            templateDataHTML.format = 'html';
+
             var mailOptions = {
                 from: mailConfig().from,
                 to: adminEmails.join(', '),
                 subject: util.format('%s: user %s added', cloudronName, user.alternateEmail || user.email),
-                text: render('user_added.ejs', templateData)
+                text: render('user_added.ejs', templateData),
+                html: render('user_added.ejs', templateDataHTML)
             };
 
             enqueue(mailOptions);