diff --git a/src/docker.js b/src/docker.js
index f75abfe7d..da451ced3 100644
--- a/src/docker.js
+++ b/src/docker.js
@@ -124,7 +124,7 @@ function pullImage(manifest, callback) {
     // Use docker CLI here to support downloading of private repos. for dockerode, we have to use
     // https://github.com/apocas/dockerode#pull-from-private-repos
     docker.pull(manifest.dockerImage, function (error, stream) {
-        if (error) return callback(new BoxError(BoxError.DOCKER_ERROR, 'Unable to pull image. statusCode: ' + error.statusCode));
+        if (error) return callback(new BoxError(BoxError.DOCKER_ERROR, 'Unable to pull image. Please check the network or if the image needs authentication. statusCode: ' + error.statusCode));
 
         // https://github.com/dotcloud/docker/issues/1074 says each status message
         // is emitted as a chunk